Question 1

What does Klapper's reinforcement theory say about mass media communication?

Accepted Answer

A)  It has the power to form bold new ideas.
B)  It has the power to change social customs.
C)  It only has the power to reinforce existing beliefs.
D)  It has the power to change political paradigms.E) B) and C)
F) A) and B)

Question 2

Which of the following most affects people's voting behavior?

Accepted Answer

A)  Televised news
B)  Print media
C)  Online media
D)  Conversations with friendsE) C) and D)
F) None of the above D

Question 3

What justification did the government use to first start regulating radio and television broadcasts?

Accepted Answer

A)  The need to protect citizens.
B)  The need to regulate interstate commerce.
C)  The scarcity of airwaves
D)  The health threat posed by transmissionsE) B) and C)
F) None of the above

Question 4

Due to media influence, presidential campaigns now focus more on the candidates':

Accepted Answer

A)  Backgrounds.
B)  Personalities.
C)  Social policies.
D)  Foreign policy experience.E) B) and C)
F) None of the above

Question 5

Which of the following is an example of technological determinism?

Accepted Answer

A)  Signing up for an e-mail account
B)  Getting rid of your landline and relying on a mobile phone
C)  Believing that theInternet will cause society to break down
D)  Changing your physical newspaper subscription to an online subscriptionE) C) and D)
F) All of the above

Question 6

Which of the following accurately describes libel?

Accepted Answer

A)  It is false, malicious reporting that damages someone's reputation.
B)  The term only applies to print media.
C)  It is is any reporting that damages someone's reputation.
D)  It is protected by the First Amendment.E) A) and B)
F) B) and D)

Question 7

What was the Fairness Doctrine?

Accepted Answer

A)  The FCC policy that broadcasters must air all sides equally
B)  The FCC policy that anyone should be able to hear radio broadcasts
C)  The doctrine used to regulate broadcast rights close to state borders
D)  The doctrine that prevented political broadcasts immediately before an electionE) None of the above
F) B) and C)

Question 8

What is muckraking?

Accepted Answer

A)  Including unnecessary details to embarrass politicians
B)  Covering risqué stories about celebrities
C)  Targeting powerful people or groups to provoke action
D)  Writing untrue stories with a political agendaE) None of the above
F) All of the above

Question 9

Which is the best definition of a genre?

Accepted Answer

A)  A specific story arc that writers tend to follow
B)  A collection of writers who enjoy the same topics
C)  A group of works within a specific medium that share many conventions
D)  A group of works that are usually enjoyed by the same consumersE) B) and C)
F) A) and D)

Question 10

What is the standard unit for expressing an advertisement's efficiency?

Accepted Answer

A)  Cost per hundred
B)  Cost per thousand
C)  Cost per million
D)  Cost per householdE) All of the above
F) A) and B) B

Question 11

What is a pseudo-event?

Accepted Answer

A)  An event that is faked in front of cameras
B)  An event that is put on specifically to gain publicity
C)  An unimportant event that gets overhyped on a slow news day
D)  A re-enactment of a real eventE) None of the above
F) B) and C)

Question 12

What was meant by Marshall McLuhan's famous statement, "the medium is the message"?

Accepted Answer

A)  Media areable to directly control what people think about.
B)  People care more about a specific medium than about specific content.
C)  It is important to choose the right medium to convey an idea.
D)  The medium used to convey an idea is unimportant.E) A) and D)
F) C) and D)

Question 13

The 1938 Foreign Agents Registration Act targeted PR pioneer Ivy Lee. What action of his prompted the law?

Accepted Answer

A)  Denouncing World War II
B)  Renouncing his citizenship
C)  Agreeing to represent Nazi Germany
D)  Writing about the Great DepressionE) A) and C)
F) A) and D)

Question 14

When did radio first become an important medium for disseminating news?

Accepted Answer

A)  During World War II
B)  During World War I
C)  In the 1890s
D)  During the Cold WarE) None of the above
F) B) and C)

Question 15

Which audiences do PR professionals address in their work?

Accepted Answer

A)  Shareholders
B)  Employees
C)  The general public
D)  All of the aboveE) A) and B)
F) A) and C)

Question 16

What is the CNN effect?

Accepted Answer

A)  The agenda-setting power of televised media
B)  The power of media to simplify news stories
C)  The effect of the24-hour news cycle on politics
D)  The effect of the 24-hour news cycle on other media outletsE) All of the above
F) A) and B)

Question 17

Which theory states that the image created by the media is accepted because people choose to believe it?

Accepted Answer

A)  Critical communication theory
B)  Dependency theory
C)  Social construct theory
D)  Cultivation theoryE) A) and D)
F) None of the above

Question 18

What is a paradigm?

Accepted Answer

A)  A strategic business plan
B)  A theory that orders information about the world
C)  A process that determines how people receive information
D)  The total body of knowledge within a given contextE) All of the above
F) A) and C)

Question 19

Which best defines literacy?

Accepted Answer

A)  The ability to read simple sentences
B)  The ability to effectively use a given medium
C)  The ability to sound out words
D)  The ability to interact with the rest of societyE) A) and B)
F) B) and D)

Question 20

How are public affairs and public relations different?

Accepted Answer

A)  Public affairs professionals only deal with the general public.
B)  Public affairs professionals work for the government.
C)  Public affairs professionals work with powerful institutions on behalf of theircompany.
D)  Public affairs professionals deal mostly with the media.E) None of the above
F) All of the above C

Exam 9: Communications

What does Klapper's reinforcement theory say about mass media communication?

Correct AnswerverifiedShow Answer

Which of the following most affects people's voting behavior?

Correct AnswerverifiedD

What justification did the government use to first start regulating radio and television broadcasts?

Correct AnswerverifiedShow Answer

Due to media influence, presidential campaigns now focus more on the candidates':

Correct AnswerverifiedShow Answer

Which of the following is an example of technological determinism?

Correct AnswerverifiedShow Answer

Which of the following accurately describes libel?

Correct AnswerverifiedShow Answer

What was the Fairness Doctrine?

Correct AnswerverifiedShow Answer

What is muckraking?

Correct AnswerverifiedShow Answer

Which is the best definition of a genre?

Correct AnswerverifiedShow Answer

What is the standard unit for expressing an advertisement's efficiency?

Correct AnswerverifiedB

What is a pseudo-event?

Correct AnswerverifiedShow Answer

What was meant by Marshall McLuhan's famous statement, "the medium is the message"?

Correct AnswerverifiedShow Answer

The 1938 Foreign Agents Registration Act targeted PR pioneer Ivy Lee. What action of his prompted the law?

Correct AnswerverifiedShow Answer

When did radio first become an important medium for disseminating news?

Correct AnswerverifiedShow Answer

Which audiences do PR professionals address in their work?

Correct AnswerverifiedShow Answer

What is the CNN effect?

Correct AnswerverifiedShow Answer

Which theory states that the image created by the media is accepted because people choose to believe it?

Correct AnswerverifiedShow Answer

What is a paradigm?

Correct AnswerverifiedShow Answer

Which best defines literacy?

Correct AnswerverifiedShow Answer

How are public affairs and public relations different?

Correct AnswerverifiedC

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D

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B

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C