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Exam 10: Repeat, Loyal and Relational Buying

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Question 21

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The marriage age analogy of relational buying was explored by Levitt in the 1980's.

A) True
B) False

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Question 22

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As per Dick and Basu (1994) latent loyalty exists when consumers have high relative attitude but low repeat patronage.

A) True
B) False

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Question 23

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What is a deterministic model of repeat purchasing?

What are consumer terrorists?

What is a consumer panel?

The use of our senses in company-consumer interaction is an example of:

As per Dick and Basu (1994), loyalty exists when consumers have high relative attitude and high repeat patronage behaviour.

Fournier describes relational buying of brands in terms of active, contributing members of the dyadic relationship.

Explain the main reasons for consumers defecting service provider as per previous research?

What is oppositional brand loyalty?

Brown's 'unstable loyalty' can also be described as what why?

Explain the role of commitment in consumer brand relationships.

According to Geyskens et al., (1996), commitment involves behavioural, attitudinal, affective and calculative components.

The Parfitt-Collins model sums the market penetration percentage and the repeat purchase percentage.

As per Dick and Basu (1994) spurious loyalty exists when consumers have low relative attitude but high repeat patronage.

Dick and Basu's model depicts hostages, loyalists, defectors and mercenaries.

What is meant by the commitment construct of relational buying?

The Kitten care case study is an example of:

What is the Parfitt-Collins model?

What is repeat purchasing?