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Exam 11: Tourism Services

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Question 1

True/False

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The changing characteristics of the population are considered a megatrend.

A) True
B) False

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Question 2

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TIAC is tourism's main lobbying voice with the federal government.

A) True
B) False

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Question 3

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What is the name of the department responsible for national museums, heritage sites, and canal systems?

Tourists can often save money just before crossing between Canada and the United States by shopping at specialty stores along the border.These stores are called __________________.

The organization that is responsible for the development and security of the Canadian transportation system is __________________.

One of the province's main tourism initiatives is to create effective advertisements to show Canadians the variety of activities it offers.

In 2005, the Canadian Tourism Commission began to revitalize Canada's tourism branding with a new name:

Tourism information centres can serve this function within a region.

Governments play a crucial role in the tourism industry.In Canada, there are many federal departments/agencies that impact the Canadian tourism sector.Choose five you believe are most significant to the sector and discuss them and the following criteria: a)their full names and the roles they play in the tourism sector b)from your list of five, choose the three you believe are the most important, justifying your choices.

In 2005, the Canadian Tourism Commission rebranded Canada as a destination.In 2012, it developed a new brand called the Signature Experiences Collection. a)Briefly summarize this new five-year plan as presented by the Canadian Tourism Commission on behalf of the Government of Canada. b)Explain the four priorities of this plan. c)Conduct research to explain why the government set a goal to reach $100 billion in annual tourism revenue.

Canadian Heritage is an organization responsible for all cultural and heritage events in Canada.

The NCC is a Crown corporation that is responsible for ______________________.

Destination publications, such as visitor guides, maps, and brochures, are often coordinated by _______________________.

A key priority for the CTC is __________________.

Tourist information centres are funded by all levels of government, including federal, provincial, and municipal.

If the Ottawa Tourism & Convention Authority brings in a group of meeting planners in order to showcase the culture, food, accommodations, and convention facilities of the Capital Region, it is called a ____________________.

According to the CTRI, data helps to _________________.

TIAC is a government association that helps the tourism industry gain the ear of politicians.

The meeting planner in charge of all gatherings for the Canadian Medical Association wishes to visit your facilities for a private tour and information session as she plans her upcoming meeting calendar.This is an example of a ____________________.

Canadian cities often have both a chamber of commerce and a convention and visitors bureau (CVB).While the chamber of commerce does become involved in some aspects of a city's tourism industry, it is the CVB that deals most directly with marketing the city as a destination.Summarize the activities performed by your local CVB. a)List, with a brief explanation, five activities your CVB should accomplish. b)How does it raise revenues? c)If you were to work with your city's CVB, what type of additional training might you need to be successful? Justify your answer.